Schibsted ASA
Profiting online by thinking media, not newspaper.
News of Schibsted's financial gains in the otherwise bleak newspaper market has been commented on by the likes of The Economist and The New York Times. At first glance, it is apparent that Schibsted is doing something right in their online strategies. This case study observes some of the internal and external factors that we believe have contributed to their success in later years. We will also examine some initiatives that have contributed to Schibsted's financial success online.
