Escenic AS and Vizrt Ltd to enter Strategic Cooperation agreement
Commenting on the strategic cooperation, Tom Skolbekken, VP Sales & Marketing of Escenic said “Escenic’s customers are increasingly developing their video and TV presence on web and mobile. Many of our newspaper customers have already started planning to set up TV-studios in order to create their own TV and video content.
We have recognized the need for increasingly more professional video and graphics tools for web editors, and have found Vizrt to be the ideal partner in helping us fulfil these needs. By integrating their media asset management system, video editing, and dynamic graphics creation tool into the Escenic workflow, Escenic can continue to provide media customers with leading solutions for the professional editors”.
Since TV has seen less of a threat to their advertising income than the printed press, many TV stations have limited their on-line investment to home-grown initiatives. Vizrt’s 1,300 broadcasting customers and Escenic’s 500 media customers provide an excellent expansion opportunity for both Vizrt and Escenic. Together Escenic and Vizrt have global market leaders on their customer lists, such as CNN, BBC, The Sun, Times Online, etc. that are able to help set new standards in the market.
Both Escenic and Vizrt see an excellent synergy potential both from the technology and the market perspective. Such a strategic cooperation between the two companies is viewed as very exciting among the staff, as well as the owners in both companies.
For further information please visit: www.vizrt.com
