Largest German newspaper publisher chooses Escenic
October 12, 2006: Axel Springer; Europe's largest Newspaper Publisher, chooses Getronics Pinkroccade and Escenic.
IfraExpo, Amsterdam, October 12th, 2006: Getronics PinkRoccade and Escenic announce the signing of a contract with the largest newspaper publisher in Europe, Axel Springer AG (Zeitungsgruppe Welt/ Berliner Morgenpost). The contract covers the construction of a new Content Management System (Escenic Media System) for the websites of Die Welt and Die Welt am Sonntag.
Axel Springer AG publishes such titles as die Welt, Berliner Morgenpost, Bild, and Autobild. The website of die Welt is one of the major news sites in Germany. Axel Springer is currently implementing a programme to create a single integrated newsroom for the multiple print and online publications published by Zeitungsgruppe Welt / Berliner Morgenpost (die Welt, Welt am Sonntag, Welt Kompakt, Berliner Morgenpost) including its online first strategy. This development, combined with changing visitor requirements and the growth in the possibilities of the Internet resulted in the decision to implement a modern, state-of-the-art CMS system.
After a careful selection process, Getronics PinkRoccade and Escenic;s CMS were chosen, because of their in-depth knowledge and experience of the demands and needs of the publishing industry combined with a mature and well-developed system with the right references. In addition, Getronics PinkRoccade was assessed as being fully capable of rolling out projects internationally and providing international management from the Netherlands within a very short timeframe.
The Escenic System is a proven solution for media companies with multiple sites, high interactivity and the potential to fulfill the requirements of an agile and demanding marked.
For Getronics PinkRoccade, this assignment means strengthening their leading position in the media segment, especially with regard to the internationalisation strategy for media firms that is rapidly gaining momentum within the industry.
About Escenic (www.escenic.com)
Escenic is a leading provider of strategic solutions for Content Management and publishing of content to all digital media. Escenic's flagship product, Escenic Content Engine, has been chosen to power over 350 web sites in 12 countries including leading media and news providers, and corporate and public sector Inter-, Intra-, and Extranets in Europe and beyond.
For more information:
Øyvind Ørbæk, CEO, Escenic, +47 90 09 85 92, oyvind.orbak@escenic.com
Jolanda Peek, Senior Director Communications, Getronics PinkRoccade,
Tel.: +31 (0)30 663 5232, E-mail: media.nl@getronics.com
