Svenska Dagbladet to employ Escenic web publishing solution
March 29, 2007: SvD New Media has chosen web publishing technology from Escenic to replace its current in-house solution.
In SvD's new strategy, Escenic Media System will be employed on multiple sites within the concern www.svd.se and www.e24.se.
Important for SvD
Escenic;s track record in the local market made Escenic Media System an attractive choice for Svenska Dagbladet, says Johan MÃller, R&D Manager, SvD New Media. The Internet is an increasingly important source of revenue for us and we need a comprehensive, reliable and flexible tool that our organisation can grow with.
Svenska Dagbladet is a leading national morning newspaper in the Swedish market. Additionally, the concern has some of the fastest growing sites in Sweden. In a strategic decision to replace its in-house web publishing technology, we are pleased that SvD has committed to a solution from Escenic. Now with the SvD contract, Escenic has signed three major contracts in Sweden in the last 2 months. says Tom Skolbekken, VP Sales & Marketing, Escenic.
About SvD (www.svd.se)
SvD, a modern media house, publishes Svenska Dagbladet and several highly successful web sites: SvD.se, the SvD group´s primary news site; E24.se, the biggest business site in Sweden; Jobb24, a rapidly growing job site; minTur.se, a popular web community for travelers; and Tasteline.com, the most recognised web community for food, wine and health enthusiasts in Sweden.
Leading national morning daily, Svenska Dagbladet, has a circulation of approximately 200,000 copies, and a readership of nearly half a million per day. Additionally, Svenska Dagbladet has experienced the highest circulation growth of all Swedish dailies during the last two years.
About Escenic (www.escenic.com)
Escenic is a leading provider of strategic solutions for Web Content Management and publishing of content to all types of digital media. Escenic's flagship product, Escenic Content Engine, has been chosen to power over 350 media sites in 12 countries, in addition to corporate and public sector Inter-, Intra-, and Extranets in Europe and beyond.
For more information
Øyvind Ørbæk, CEO Escenic, +47 90 09 85 92, oyvind.orbak@escenic.com
Johan MÃller, R&D Manager, SvD New Media, johan.moller@svd.se
