Escenic Mobile Solution
Together with the Escenic Content engine, the Escenic Mobile Solution enables the professional publishers to get a complete cross channel content management system. End users are empowered to publish mobile internet content, which can be viewed on a mobile phone and other mobile devices such as PDAs at the same time as publishing to the Internet - saving them considerable time and effort.
Escenic Mobile Solution
“A new generation of media consumers has risen, demanding content when they want it, how they want it, and very much as they want it.” - Rupert Murdoch
Publishers in the mobile environment are facing some tough challenges in introducing media into the mobile channel. The bewildering array of new devices, each with their specific capabilities of screen size, format capabilities and user interfaces make it bluntly impossible to deploy a one-size fits-all content approach.
The sensible method is not to build elements that are specific to a device, but instead create a template-based environment that contains policy information indicating how content should be displayed on any device. This approach and architecture provides scalability, flexibility and a focus on providing the best mobile user experience. Escenic Mobile Solution is seamlessly integrated in Escenic Content Engine and Escenic Content Studio, allowing editorial staff to work with content for all channels and devices as one.
Escenic Mobile Solution is designed to provide editorial freedom and control as well as reuse of existing competence and infrastructure for mobile as well as desktop web. Content editors focus on the content, not on which channel or device the reader is using for accessing and reading it.
Escenic Mobile Solution contains a device database with detailed information about the capabilities of about 10,000 mobile devices. Escenic Mobile Solution will optimize and format pages to support the full capabilities of each individual device. The end result is that mobile end users receive the richest, most compelling user experience possible for their device.
A powerful template and widget toolkit is included, which makes it easy to create advanced features on the mobile site. Template developers have access to device-specific widgets, which allow developers to create tailored services efficiently across a number of devices. This enables the publisher to focus on producing the best possible content without being limited by restrictions in the mobile channel. The solution also contains functions for filtering content, image conversion, markup optimization and more.
The Escenic Mobile Solution is also designed to provide a set of easy accessible tools for SMS, MMS, WAP-push, etc. This enables the publisher to interact with the mobile user and create services which take advantage of the unique elements of the mobile context.
Key features
- Support for all types of mobile digital content
- Automatic multimedia converter and streaming to mobile formats (images, video, audio)
- Multiple dimension adaptation and segmentation: Device, operator and market
- Advanced functions for increased usability
- Mobile optimised AJAX engine
- Powerful widget collection
- Always up to date device database
- Use same URL for mobile and desktop site
- Possibility for location-based content with integrated map generator
- Enhanced support for Google Andriod and Apple iPhone platforms
- Extended RSS syndication
- Send and recieve SMS, MMS or WAP-push
- Charge or identify end user
- Flexible JSP template system for optimised presentation
The Escenic Mobile Solution is developed and maintained by Escenic preferred partner for mobile content delivery, Mobiletech AS (mobiletech.no).
Contact us for information about how publishers and content owners are creating compelling mobile experiences across all aspects of the mobile channel.
